How To Start An Internet Business - The First Step
By Halstatt Pires, Sat Dec 10th

The vast majority of web sites are destined to fail before theyare even built. Why? Because people building sites almost alwaysput the cart before the horse. Actually, most don’t even includethe horse.

Evolution of Your Site

New sites follow a typical evolutionary process.

1. The first stage involves slaving over the design of the siteto get just the right look;

2. The second stage is the publication of the site;

3. Third comes the first thought about how to get traffic to thesite;

4. Fourth, the discovery of pay-per-click options;

5. Fifth, the pursuit of PPC campaigns and realization of sales!;

6. Sixth, the “misery stage”, occurs with the realization thatsales are being made at a loss!;

7. Frustration, frustration, frustration;

8. The “extinction stage” - With profitability seemingimpossible, the PPC campaigns are closed and the site just sitsthere.

Does any of this sound familiar? You need not suffer thisevolutionary extinction! Taking one step

Oxford edge thriller
Oxford win their second consecutive Boat Race by just one foot - the closest verdict ever.
Mixed emotions for brothers
Matt Smith and David Livingston celebrate Oxford's Boat Race win, but their brothers are inconsolable.
The Boat Race: as it happened
Stroke-by-stroke action from Oxford narrowest of wins over Cambridge in the 149th University Boat Race.
Oxford University
Profiles of the Dark Blue crew ahead of the 149th Boat Race.
Cambridge University
Profiles of the Light Blue crew ahead of the 149th Boat Race.
Boat Race archive pictures
Images from the Oxford and Cambridge clashes on the River Thames in recent years.
Flashback to 2002
Oxford upset pre-race favourites Cambridge to win the 148th University Boat Race in one of the tightest encounters ever.
History of the Boat Race
A look back at the glorious and colourful past of the battles between Oxford and Cambridge dating back to 1829.
University Boat Race 2002
The full story
Cambridge crash in training
Picturtes from the Thames as two Cambridge oarsmen are injured during a collision between two boats ahead of Sunday's race.
Crews weigh in for 149th race
Pictures from the weigh-in for the 149th University Boat Race between Oxford and Cambridge.
What's it all about?
A look at why the Boat Race has so many detractors.
How the eight work
The lowdown on what makes the perfect rowing eight nedded to win the Boat Race.
The cox explained
BBC Sport's Mark Davies, a former Cambridge cox, provides an insight into the all-important role of the person in the box seat.
Life of a university rower
An insight into the daily schedule of the university oarsman as they build to their all-important race.

before you build a sitecan save you a lot of wasted time and money.

If You Build It, Will They Come?

The first step to developing a successful web site is keywordanalysis. Keywords are the anchors of each page of your site, acollective summary of your products and services.

The first step to developing an online business is to identifywhether there is sufficient traffic for your business product orservice. Let’s look at a very simple example.

If your are selling products, each page of your siteshould incorporate boating-related keyword phrases. You mustanalyze whether there is a sufficient number of searches eachmonth to make your site a viable entity. A free methodfor doing this is to use the Overture inventory tool:

About the author:Halstatt Pires is with MarketingTitan- an Internet marketing and advertisingcompany comprised of a search engine optimization specialistproviding meta tag optimization services and Internet marketingconsultant providing internet marketing solutions throughintegrated design and programming services.